Joe Cohen on Bio-Hacking, Business Building, Self Hack, and Self Decode
“To know thyself is the beginning of wisdom”. This is a quote of the Athenian moral philosopher Socrates. I understand knowledge of self as the basis for truly understanding ourselves and a tool and inspiration for self mastery and self growth which can benefit not only the individual, but overall society.
My guest today is an advocate and expert on self knowledge.
Joe Cohen says of himself that he won the lottery of bad genes. From childhood he suffered from diverse types of inflammation, digestive problems, fatigue, depression and anxiety, among many other health challenges which doctors were not able to fix. The lack of help and information inspired Joe to learn everything he could about how to improve his health. On his healing journey he became a bio-hacker and created the ultimate resource for bio-hacking and optimizing the self, his platform SelfHacked. Which led to his next endeavor, the biotech software platform for DNA-based health research, called SelfDecode which uses advanced AI to analyze your genes and helps people to understand and use their personal genetics in order to reach their health goals.
In this episode, you will discover:
-Joe Cohen defines bio-hacking…02:40
-Risk analysis with the tried and true bio-hacks vs. the newest trends…04:20
-Joe’s personal inspiration to get into bio-hacking and start his businesses…05:45
-Self Decode: what sets it apart from other options on the market…10:00
-Bio-metric data is valuable; Self Decode values your privacy…18:40
-The Big 8: the eight highest impact areas Self Decode analyzes…20:45
-Insights into genetic factors and the COVID virus…21:50
-The primary drivers that lead people to the services Self Decode provides…23:45
-Genetic factors and mood…27:05
-The root causes of fatigue…33:15
-The most important neurotransmitter in the brain for energy…35:35
-Joe’s main business philosophy…38:20
-Hiring a great team; predicting exceptional performance…41:10
-Finding writers for the high quality content on his sites…46:30
-Discover your target audience and work to reach them…49:20
-Know your kryptonite and your manna…51:00
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